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PROJECT BRIEF
Busy lives, long hours, and lack of cooking skills fuel unhealthy fast food habits. This project creates a sustainable ready-to-eat brand with nutritious meals, eco-friendly packaging, and affordability—offering a convenient, healthier alternative that promotes mindful eating and sustainable living
TARGET AUDIENCE
Environmentally Conscious Consumers
Vegans
Flexitarians
Health conscious professionals
MARKET TRENDS
Focus on
Sustainability
Customer Experience
Digital Advertising
Cater to millenials and Gen Z
READY TO EAT FOOD
INDUSTRY
Use of AI in the industry
FMCG E-Commerce
COMPETING FACTORS
Product Offering
Taste
Size
Flavours
Functionality
Quality
Story
FACTORS
Packaging
Price
COMPETITOR BRANDS
USER PERSONAS
Riya, Working Professional
(mother to 7 and 3 years old )
Demographics: 35-year-old, mother of two, working part-time
Goals: Healthy meals for her family, convenience, and variety
Challenges: Balancing work, family, and meal planning
Motivations: Seeks a convenient and nutritious option for busy family dinners
Aarav, Medicine Undergraduate
(Has to manage his food while living alone)
Demographics: 20-year-old, living on campus
Goals: Convenience, affordability, and healthy options
Challenges: Limited cooking facilities and a busy schedule
Motivations: Seeks easy and nutritious meal options that fit his budget
COLOUR PALETTE AND USAGE
HEX #31572C
RGB 49,87,44
CMYK 78%,41%,97,38%
HEX #8C2685
RGB 140,38,133
CMYK 53%, 100%, 9%, 1%
HEX #F7E1D0
RGB 247,225,208
CMYK 0%,9%, 15%, 3%
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